# SO-MA Studio > Digital creative agency between Lisbon and Paris. We build and operate websites, Shopify stores and AI systems for companies that want the work done, not presented. - Name: SO-MA Studio (also SO-MA or SO-MA Studio Lisboa). Written SO-MA, with a hyphen. - Official site: https://so-ma.studio - Instagram: @soma.lisboa (https://www.instagram.com/soma.lisboa) - LinkedIn: https://www.linkedin.com/company/soma-lisboa - Founder: Lucas Viegas (https://so-ma.studio/en/talent/lucas/) - Founded in 2020 in Lisbon. Works from Lisbon and Paris. - Not related to other companies with similar names. SO-MA Studio is a digital creative agency founded in 2020 in Lisbon, Portugal, led by its founder, Lucas Viegas. We build and operate: we do not hand over a website and disappear, we keep running the store, the back office and the systems. The site is bilingual: English under https://so-ma.studio/en/, Portuguese (Portugal) at the root. Direct contact: lucas@so-ma.studio ## What we do - [Digital](https://so-ma.studio/en/digital/): Websites and platforms, A to Z: brand, UX, Webflow and custom code, technical SEO, CMS and integrations. - [E-commerce](https://so-ma.studio/en/ecommerce/): Shopify stores that sell: design and build, migrations, conversion optimisation, and day-to-day operation of front and back office. - [AI](https://so-ma.studio/en/ai/): Systems that work on their own: agents for sales, support and back office, AI products and market-intelligence radars. - [Portugal: AI training (in Portuguese)](https://so-ma.studio/ia/): IA na Prática, a team programme for Portuguese companies. ## For buyers Service pages with the process, what is included, published timelines, questions answered in full and linked case studies. No prices. - [Shopify agency in Lisbon, Portugal](https://so-ma.studio/en/ecommerce/): Design, build, migration and operation of Shopify and Shopify Plus stores from Lisbon, with the process, what is included, published timelines and case studies. - [AI visibility audit for Shopify stores](https://so-ma.studio/en/ai-visibility-audit/): How a Shopify store shows up in ChatGPT, Gemini, Perplexity and Google AI answers, and whether AI shopping agents can read it. Free checker on the page, then the Agent-Ready Audit. In Portuguese (Portugal): [Agência Shopify em Portugal, em Lisboa](https://so-ma.studio/ecommerce/), [Migrar de WooCommerce para Shopify](https://so-ma.studio/migrar-para-shopify/), [Criação de websites para empresas, em Lisboa](https://so-ma.studio/digital/), [Agentes de IA e chatbots para empresas](https://so-ma.studio/ai/), [Visibilidade em IA para lojas (SEO para ChatGPT)](https://so-ma.studio/visibilidade-em-ia/), [Shopify B2B em Portugal](https://so-ma.studio/shopify-b2b/), [Integrações portuguesas para a Shopify](https://so-ma.studio/integracoes-shopify-portugal/), [Migrar de PrestaShop para Shopify](https://so-ma.studio/migrar-de-prestashop-para-shopify/), [GEO em Portugal: aparecer no ChatGPT, no Gemini e nas respostas do Google](https://so-ma.studio/geo/), [Shopify Plus em Portugal](https://so-ma.studio/shopify-plus-portugal/), [Shopify, WooCommerce ou PrestaShop em Portugal (2026)](https://so-ma.studio/shopify-woocommerce-prestashop/), [Chatbot com IA no WhatsApp para empresas em Portugal](https://so-ma.studio/chatbot-whatsapp-empresas/), [Acessibilidade de sites e lojas online em Portugal (DL 82/2022)](https://so-ma.studio/acessibilidade-web/), [Vender vinho online em Portugal: loja própria, lei e envios](https://so-ma.studio/vender-vinho-online/), [Vender produtos alimentares online em Portugal](https://so-ma.studio/vender-produtos-alimentares-online/), [Vender no ChatGPT e no Modo IA da Google a partir de Portugal](https://so-ma.studio/vender-no-chatgpt-e-no-google/), [Regras novas para lojas online em Portugal (2026-2027)](https://so-ma.studio/regras-novas-loja-online-2026/), [AI Act, artigo 50.º: o que muda para lojas e marcas que usam IA](https://so-ma.studio/ai-act-artigo-50/), [Site pronto para os agentes de IA que navegam e compram](https://so-ma.studio/site-pronto-para-agentes-de-ia/), [A sua empresa dentro do ChatGPT e do Claude (apps e conectores MCP)](https://so-ma.studio/app-no-chatgpt-e-no-claude/). ## Programs We do not publish prices. Every project gets a written proposal with scope, timeline and a fixed price, after a 15-minute call. Page: https://so-ma.studio/en/programs/ - [Agent-Ready Audit](https://so-ma.studio/en/programs/#agent-ready-audit): 2 to 3 weeks. Find out where your brand stands when customers ask AI, and what your store needs so AI agents can buy from it. - [Commerce Build](https://so-ma.studio/en/programs/#commerce-build): 8 to 16 weeks. A Shopify or Shopify Plus store built to convert, and ready for AI shopping agents from day one. - [Brand & Site](https://so-ma.studio/en/programs/#brand-site): 8 to 14 weeks. Strategy, identity and a fast website your team can edit, in every language you sell in. - [AI Systems](https://so-ma.studio/en/programs/#ai-systems): 6 to 12 weeks. Agents and automations that do real work in sales, support and operations, wired into your tools. - [Operate](https://so-ma.studio/en/programs/#operate): 12-month commitment. We keep running what we build: store operations, conversion, content and AI visibility, with a fixed team. Free tool: https://so-ma.studio/en/tools/agent-ready/ checks whether a store can be read and bought from by AI agents. The same checker, with what the Agent-Ready Audit adds: https://so-ma.studio/en/ai-visibility-audit/ Start a project: https://so-ma.studio/en/start/ ## Research - [SO-MA Index 2026: are Portuguese online stores ready for AI agents?](https://so-ma.studio/en/portuguese-stores-ai-readiness-index/): SO-MA original research. 379 online stores of Portuguese brands measured on 19 October 2026 with ten checks. 215 of 379 are ready (85 or more out of 100); median score 85. 230 of 379 stores publish an llms.txt. 168 of these are the file Shopify generates on its own. Outside Shopify: 57 of 201. 137 of 183 product pages carry price, currency and stock in structured data. 2 of 379 stores block at least one AI crawler in robots.txt. 220 of 379 stores describe the brand in structured data. Most common gaps: Brand not described as an entity (159 of 379); No llms.txt (149 of 379); Incomplete share preview (113 of 379); Product without price, currency or stock in structured data (46 of 183); Missing title, description or canonical (92 of 379). Aggregated data (CSV, CC BY 4.0, only the top 20 stores named): https://so-ma.studio/dados/indice-lojas-2026.csv. - [SO-MA Study 2026: accessibility of Portuguese online stores](https://so-ma.studio/en/portuguese-online-stores-accessibility-study-2026/): SO-MA original research. Nine automated accessibility checks (WCAG) on the home page of 373 online stores of Portuguese brands, on 19 October 2026. 21 of 373 pass all nine; median score 90 out of 100. It does not say whether a store complies with the law: it covers only part of the criteria. 269 of 373 stores have at least one link without a name on the home page. That is 2,930 of 64,069 links, split almost evenly across three shapes: 1,009 made of an image with no alternative text, 966 made of an unnamed icon and 955 empty. 170 of 373 stores have form fields without a label. That is 725 of 2,790 fields. Search is the most common: 137 stores have a search field with no label. 140 of 373 stores have images without alternative text. That is 1,256 of 26,242 images. 71 of 373 stores block or limit zoom on mobile. Shopify: 19 of 176 stores pass all nine (average score 92.5); other platforms: 2 of 197 (average score 81.8). Aggregated data (CSV, CC BY 4.0; only names the stores that pass all nine): https://so-ma.studio/dados/estudo-acessibilidade-lojas-2026.csv. - [E-commerce statistics for Portugal (2026), in Portuguese](https://so-ma.studio/estatisticas-ecommerce-portugal/): official figures read on 19 October 2026, each with its source, year and licence (sources: INE, Eurostat, Banco de Portugal, European Commission, Directorate-General for Consumers (DGC) and SIBS, the company that runs MB WAY). In 2025, 49.6% of people aged 16 to 74 in Portugal ordered online in the previous 3 months (INE), against 62.35% on EU average (Eurostat). In 2024, 21.81% of enterprises with 10 or more people sold online (EU: 23.59%), and e-commerce was 20.56% of their turnover (EU: 19.49%). CSV: https://so-ma.studio/dados/estatisticas-ecommerce-portugal-2026.csv - [Press room](https://so-ma.studio/en/press/): SO-MA's 3 studies and data pages, each with the key figures, the date, the method in two lines, the CSV and how to cite it; agency facts, logo and press contact (lucas@so-ma.studio). ## Results we can prove - [€2M+ a year in online sales across the stores we build and operate](https://so-ma.studio/en/about/) - [€700K the first tender TRINTA surfaced, won two weeks later](https://so-ma.studio/en/projects/trinta/) - [€30M+ of qualified pipeline in the radar’s first month](https://so-ma.studio/en/projects/trinta/) - [80+ countries buy from Ultra Controlo, whose website we built](https://so-ma.studio/en/projects/ultra-controlo/) ## Case studies - [TRINTA](https://so-ma.studio/en/projects/trinta/): Sector: Software and AI. SaaS Product. Public tender intelligence - [Adidas + Footlocker](https://so-ma.studio/en/projects/adidas-footlocker/): Sector: Fashion and luxury. Social Media. Social Media Campaign - [Blade Studios](https://so-ma.studio/en/projects/blade-studios/): Sector: Fashion and luxury. Design + E-commerce. Trendy wristbands, brought to life through design - [Storm Atelier](https://so-ma.studio/en/projects/storm-atelier/): Sector: Fashion and luxury. Full Pack. High-fashion Atelier, based in Paris & Lisbon - [GANT](https://so-ma.studio/en/projects/gant/): Sector: Fashion and luxury. Social Media. Social Media Campaign - [Feira dos Tecidos](https://so-ma.studio/en/projects/feira-dos-tecidos/): Sector: Fabrics and retail. E-commerce. Experience the Future of Fabric Shopping - [Louis Vuitton](https://so-ma.studio/en/projects/louis-vuitton/): Sector: Fashion and luxury. Social Media Campaign. Elevate Your Fashion Game with Louis Vuitton's Newest Sneaker - [Arcádia Chocolates](https://so-ma.studio/en/projects/arcadia/): Sector: Chocolate and food. E-commerce + Social Media. Let yourself be carried away with the taste 1933: the year the house was founded, taken online without losing its soul. > flagship stores: the online store's weight in sales, according to the CEO - [Ultra Controlo](https://so-ma.studio/en/projects/ultra-controlo/): Sector: Healthcare and industry. Web development + Brand Image. Medical Health & Industrial 80+: countries the brand we repositioned sells into today ## Free tools Tools that show a real problem on the visitor's own site or store, with no sign-up and nothing stored. Each ends in a request to Lucas, who replies by hand. Index: https://so-ma.studio/en/tools/ - [Website accessibility test](https://so-ma.studio/en/tools/accessibility-check/): Nine automated WCAG checks on a page’s HTML: language, title, alternative text, labels, unnamed links and buttons, iframes, headings and zoom. With what the European Accessibility Act asks of e-commerce. API: https://so-ma.studio/api/accessibility?url=&lang=pt|en. - [Agent-ready checker](https://so-ma.studio/en/tools/agent-ready/): Reads a store the way an AI agent or a crawler without JavaScript does: product data with price, currency and stock, AI crawler access, text without JavaScript, organisation data, sitemap and llms.txt. API: https://so-ma.studio/api/readiness?url=&lang=pt|en. - [AI visibility audit for Shopify stores](https://so-ma.studio/en/ai-visibility-audit/): How a store shows up in AI answers and whether AI shopping agents can buy from it, with the free checker on the page. - [Free llms.txt generator](https://so-ma.studio/en/tools/llms-txt-generator/): Reads a site’s home page, sitemap (up to 30 pages) and current llms.txt, respecting robots.txt, and returns a draft llms.txt in the llmstxt.org format to review and publish, with what the draft does not know, where to put it and how to link it. API: https://so-ma.studio/api/llms-txt?url=&lang=pt|en. In Portuguese, for Portugal: [Quanto custa uma loja Shopify em Portugal](https://so-ma.studio/ferramentas/custo-loja-shopify/), [Lista: migrar para Shopify sem perder SEO (PDF)](https://so-ma.studio/ferramentas/lista-migrar-para-shopify/), [Lista: AI Act, artigo 4.º, literacia em IA para PME (PDF)](https://so-ma.studio/ferramentas/lista-ai-act-artigo-4/). ## Company - [About](https://so-ma.studio/en/about/): Founder-led studio: how we work, the record, principles. - [Work](https://so-ma.studio/en/work/): All case studies, filterable by sector. - [Services](https://so-ma.studio/en/services/): Engagement models: fixed project, monthly retainer, product and venture. - [Start a conversation](https://so-ma.studio/en/contact/): Email, a 15-minute call, and a reply from the founder within one business day. ## For agents - [Portuguese index](https://so-ma.studio/llms.txt) - [Full text (Portuguese)](https://so-ma.studio/llms-full.txt) - [Structured data](https://so-ma.studio/data/soma.json) - [MCP server](https://so-ma.studio/api/mcp): Streamable HTTP, stateless JSON-RPC. Tools include list_services, get_pricing, list_case_studies, get_case_study, search_articles, get_facts, how_to_work_with_us, answer_question, define_term, get_store_index, list_free_tools, shopify_costs_portugal and generate_llms_txt.