~/lucas-viegas · founder & operator · lisbon
Serial Builder.
Actual Operator.
Lucas Viegas spent 12 years on both sides of the counter: building brands and stores for names like Louis Vuitton, Adidas and Arcádia, and running marketing and sales inside a manufacturer serving 80+ countries. Today he merges both into software. The latest proof is called trinta.ai.
The Changelog
Twelve years of commits. No rollbacks.
The E-commerce Record
Real Stores, Operated From the Inside
Shopify Partners since 2020. From 90-year-old chocolatiers to high-fashion ateliers: stores built and operated from the inside, selling over €3M per year combined.
Arcádia Chocolates
A chocolatier with 90 years behind the counter, taken online without losing its soul: custom Shopify, product photography, copywriting and API integrations, with front and back office operated from the inside.
“Our online store is now worth more than our city-centre flagships.”
CEO, Arcádia Chocolates
Feira dos Tecidos
A house Portuguese families have known for generations, modernised without betraying tradition.
“The future of fabric shopping.”
Storm Atelier
The full pack for a fashion atelier: from brand image to the shipping box.
“One single system, from studio to customer.”
Wrong Weather
Luxury retail and premium streetwear, with campaigns and collaborations delivering consistent results.
“Every collab is a hit.”
Ultra Controlo
Website and lead engine for a medical-gas manufacturer. Concept, development and brand image.
“We had to hire more staff due to the demand. Leads from all around the world, every day.”
collaborations and campaigns · 2012 → today
The Flagship Project · trinta.ai
The Radar, Live
Every day before 06:00, trinta.ai reads hundreds of official sources and delivers each client a briefing with only what matters. This is what the machine sees.
visit trinta.aiFrom Internal Problem to Product
The Best Demo Is a Company Using It
The Problem Was His
At Ultra Controlo, public tenders scattered across dozens of portals in 5 languages kept closing unseen. Lucas lived the problem from the inside, every day.
He Built the Machine
A private radar per profile: multilingual keywords, 900+ official sources read every day, every tender delivered with documents attached and a 0-100 fit score. Stop searching. Start receiving.
The System Became a Product
It worked so well it stopped being internal. Today it is trinta.ai, building private radars per client, and the second client won €190,000 in month one.
Real Case · Ultra Controlo
The €700,000 Tender Nobody Had Seen
A Whole Platform, Not a Demo
Live metrics: 900+ sources/day, 1,509 platforms mapped, 145+ countries. Every module in production.
Engineering Principles
Speed Is Compound Advantage.
The gap between idea and production system is where value dies. We shorten it every single week, and it compounds.
Product First, Slides Later.
Before advising anyone, we build and operate our own. The advice comes with scars, not templates.
Judgment Does Not Automate.
The tools are available to everyone. Taste, context and decisions are the moat. Lucas has been investing there since 2012.
Numbers or It Did Not Happen.
Every system we ship has a metric attached. If it does not move a business number, it does not deserve maintenance.
The Next Project Could Be Yours
Want This Founder on Your Problem?
Brand, store or software machine: we always start with the number you want to move. No junior handoffs, no account managers. Just the work.
lucas@so-ma.studio · Lisbon and Paris