“We had to hire more staff due to the high demand of our new website. We receive leads from all around the world, every day.”
Sabino Pompeia · CEO, Ultra Controlo
digital · websites and platforms
Digital, A to Z.
The first contact with your brand no longer happens in a meeting: it happens on a screen, in seconds, increasingly inside an AI answer. Strategy, design and engineering under one roof, so that moment works in your company’s favour.
Reply within one business day. Proposals with a locked scope, timeline and price.
the shift
The Rules of Digital Have Changed.
In the last three years, the way customers find and choose suppliers has changed more than in the entire decade before. Three shifts, specifically.
Search
Ten blue links on Google, with the user taking time to choose.
ChatGPT, Gemini and Google itself now answer directly. Either your brand is part of the answer, or it is out of the conversation. It is called GEO: generative engine optimisation.
Speed
Waiting for a page to load was normal. Everyone waited.
Most visits arrive on a phone and decide in seconds. A slow site pays for every extra second in enquiries that never arrive.
Tools
Every site change meant a developer and a week of waiting.
Platforms like Webflow have matured: your team edits content in minutes, without touching code and without depending on anyone.
those who adapt
Run a fast site, measured weekly, cited by AIs and edited by their own team. They receive enquiries while they sleep, and know exactly where each one came from.
those who wait
Keep the 2019 online brochure: slow, unmeasured, invisible to generative engines and dependent on a third party to change a single line. They lose one enquiry at a time, without ever noticing.
Recognise Any of These Signs?
The four symptoms we find in almost every company that comes to us.
01
Nobody in the company can say how many enquiries the website generated last month. No number, no management.
02
Changing a price or publishing news depends on a third party and takes weeks. The site always runs behind the business.
03
On mobile, where most visits arrive, the site crawls. A competitor loads first and takes the enquiry.
04
When someone asks an AI who does what your company does, the answer recommends others. The site was never built to be read by machines.
A website is not a business card. It is the salesperson who never sleeps: presenting, answering and qualifying while your team works on something else.
Four Phases. One Number in Sight.
brief → measurement 01
Strategy
Before a single pixel, we put in writing the number the site has to move: quote requests, bookings, sales. We audit what exists, study the market and design the content architecture.
deliverable: site blueprint + goal in writing
02
Design
Art direction and UX built on your company’s real content, never on filler text. Prototypes reviewed on real screens, with decisions made alongside your team.
deliverable: clickable prototype + design system
03
Engineering
Webflow or code, whichever the project calls for. Top-tier performance, accessibility, technical SEO and structured data for AI engines, from the first line.
deliverable: site live + team training
04
Measurement
Launch is the starting line. We track the number set in strategy, test alternatives and iterate every month until it truly moves.
deliverable: monthly report + iteration plan
What We Build.
services · 01 → 06 01
Webflow Websites
Fast, custom-designed corporate sites your team can fully edit from day one.
- Custom design built on your brand
- CMS configured, team trained
- Technical SEO and structured data
- Content migration included
02
Platforms & Digital Product
When Webflow is not enough: coded sites, members areas, integrations and serious digital product.
- Custom architecture and development
- CRM, payments and API integrations
- Hosting, security and monitoring
- Documentation and a clean handover
03
SEO & GEO
Found on Google, and cited by ChatGPT, Gemini and AI Overviews when your customer asks.
- Technical and content audit
- Structured data and AI signals
- Editorial plan built on real questions
- Monthly report with numbers, not adjectives
04
Content & CMS
Editorial systems your team runs without a developer, in every language the business needs.
- Editorial model and CMS collections
- Blog and campaign pages
- Multilingual versions with hreflang
- Simple publishing workflows
05
Digital Branding
Your brand identity applied to screens, with system, consistency and discipline.
- Design system and components
- Typography, colour and iconography
- Brand usage guidelines
- Social media templates
06
Care & Growth
After launch, the site keeps evolving on goals and a calendar, not waiting for something to break.
- Monthly iteration plan
- Conversion tests and improvements
- Updates, backups and fixes
- Support with agreed response times
the stack · what we build with
WebflowAstroShopifyFigmaCloudflareVercelAnalytics
proof, not promises
Numbers From a Live Operation.
SO-MA does not live off mockups. The stores we build sell every day, the industrial site we run receives enquiries from dozens of countries, and trinta.ai, our own product, reads hundreds of sources daily. The method we sell is the method we use.
2020 the year SO-MA was founded, between Lisbon and Paris
40+ brands served, from luxury to industry
€3M+ per year in revenue across the stores we build and operate
80+ countries reached by Ultra Controlo’s digital operation
900+ sources read every day by trinta.ai, our own product
12+ years of the founder’s experience in brands and systems
“Every collab is a hit.”
João Pedro · CEO, Wrong Weather
“Our e-commerce store is bigger than our city-center flagship stores. Outstanding results so far.”
Francisco Bastos · CEO, Arcádia Chocolates
The Questions We Hear Before Starting.
How long does a website take?
A corporate Webflow site typically takes 4 to 8 weeks from kick-off to launch, content included. Platforms and digital products are planned in phases, with visible deliveries every two weeks. The timeline is locked in writing in the proposal, before we start.
Webflow or custom code? Which should we choose?
It depends on what the site has to do. For corporate and marketing sites, Webflow brings speed, editorial autonomy and low maintenance costs. For platforms, members areas and deep integrations, we build in code. We are tool-independent: the recommendation comes justified in the proposal, and the site always belongs to your company.
Is SEO still worth it in the AI era?
Yes, but it has changed shape. Beyond classic Google, people now ask ChatGPT and Gemini, and Google answers with AI Overviews. We work both fronts: technical and content SEO for search results, and GEO for generative engines, with structured data and content AIs can actually cite. Sites that answer real questions show up in both.
Who looks after the site once it launches?
Your team, day to day: we hand over a configured CMS and train your people so publishing content depends on no one. For continuous evolution there are care and growth plans, with monthly iterations, testing and reporting. The site is never left orphaned.
Why is pricing by proposal only?
Because a five-page site and a platform with integrations do not cost the same, and generic price lists always hide fine print. The process is simple: a 30-minute conversation, a diagnosis, and a proposal with a locked scope, timeline and price. No surprises halfway through.
Which languages and markets do you work in?
We work in Portuguese, English and French, with teams between Lisbon and Paris. We build multilingual sites with hreflang and content shaped for each market, not literal translations. Several of the projects we operate sell outside Portugal every single day.
new project?
Let’s Build the Next One.
A 30-minute conversation, no strings attached: your company shares the goal, we explain how to get there. Then a proposal with a locked scope, timeline and price.
Curious about systems that work on their own? Explore our AI services.
info@so-ma.studio · Lisbon and Paris