PT Start a project
labs our own products and tools lisbon · paris

Small Tools. Big Experiments.

Labs is where SO-MA builds on its own account: paid apps on the App Store, an AI platform born inside an industrial company, and tools we use every day. This is where we test what comes next, before anyone asks for it.

why a lab

An agency that only gives advice never risks a thing. We ship products of our own, with real users and real revenue. That method, tested on ourselves, is what flows into client projects.

01

Build for real

Paid products with names of their own and real users, not conference demos.

02

Measure without excuses

Revenue, public reviews and daily use. What is not measured does not count.

03

Transfer to clients

The method that survives our own use goes into the projects we sell.

the products

Built Here, Used Out There.

Four products and tools with lives of their own, and a bench that is never empty.

01 product · live

trinta.ai

AI-powered public-tender radar. It reads more than 900 official sources a day, across more than 145 countries, and was born inside a real company, Ultra Controlo. In its first week it surfaced €700K in opportunities.

  • 900+ sources/day
  • 145+ countries
  • €700K in week one
visit trinta.ai
02 product · App Store

Renda.app

iOS rental-management app for Portuguese landlords, from Trinta Studio, the house app studio. Paid, profitable and with hundreds of App Store reviews.

  • iOS
  • €19.99
  • 247 reviews
03 product · iOS

Diz Lá

A European Portuguese pronunciation app designed against gamification: no points, no badges, just honest practice in pt-PT.

  • iOS
  • pt-PT
  • anti-gamification
visit dizla.io
04 internal tool

UltraPDF

A Mac PDF compressor we built for the studio’s daily work: drop the file, pick a preset, send lighter proposals.

  • macOS
  • internal use
05 experiment · in build

The Next One

There’s always a new experiment in the oven. The ones that survive our daily use become products; the rest stay curiosities.

from the lab to client work

What We Test on Ourselves Is What We Sell.

trinta.ai was born inside Ultra Controlo, a Portuguese industrial company selling to more than 80 countries, and only later became a product. The studio’s apps pay for themselves. When we propose AI to a client, we are not quoting a study: we are repeating a process that has already cost us money and already paid us back.

the next prototype

Have an Idea Worth Prototyping?

We love a good experiment. Tell us about yours, or about the problem nobody has solved yet.

Start a project

info@so-ma.studio · Lisbon and Paris