visibility
Do AI answers name you?
We ask AI assistants the questions your customers ask, and record where your brand and products appear in the answers, and which brands appear instead.
Case study: TRINTA, the tender-intelligence platform we built and run. Read the case
An AI visibility audit measures where your brand and products appear when customers ask ChatGPT, Perplexity, Gemini and Google’s AI answers what to buy, and whether AI shopping agents can read your store and buy from it. SO-MA runs it from Lisbon as the Agent-Ready Audit: 2 to 3 weeks, ending in a 90-day plan with fixes ranked by the revenue they protect.
No price on the site: every project gets a written proposal with scope, timeline and a fixed price.
what the audit answers
visibility
We ask AI assistants the questions your customers ask, and record where your brand and products appear in the answers, and which brands appear instead.
readiness
We read the store the way AI crawlers and shopping agents do: structured product data, feeds, crawler access and Shopify agentic features. What a machine cannot read, it cannot recommend or buy.
the plan
A 90-day plan, fixes ranked by the revenue they protect, so the work starts where it pays and not where it is easiest.
what you get, as published on the programs page
step one · free · under a minute
Customers now ask ChatGPT, Gemini and Perplexity what to buy, and AI agents are starting to buy for them. Type your store's address and see what those agents actually read.
Tip: a product page gives the most complete result.
What to fix first
what a page check cannot see
what we check
We read public pages only, the way a crawler would. We never log in, never submit anything and do not store the address you check. If you ask for the fix plan, the address goes in your request.
the check and the audit
free check · what it sees
Agent-Ready Audit · what it adds
research · SO-MA index 2026
We measured 379 online stores of Portuguese brands. 215 are ready for AI agents.
typical timelines
Most fixes are yours to make with the plan. When the store needs rebuilding, that is Commerce Build; when you want us to keep your visibility moving, that is Operate.
Timelines as published on the programs page. Yours is written into the proposal, with the scope and a fixed price.
we practise it first
This site publishes an llms.txt index, structured data with stable identities and a live MCP server that AI agents can query for our services, case studies and answers. And we run what we sell: €2M+ a year in online sales across the stores we build and operate.
frequently asked
Answered in full, the way we answer them on the first call.
An AI visibility audit measures where your brand and products appear when customers ask ChatGPT, Perplexity, Gemini and Google’s AI answers what to buy, and whether AI shopping agents can read your store and buy from it. SO-MA runs it from Lisbon as the Agent-Ready Audit: 2 to 3 weeks, ending in a 90-day plan with fixes ranked by the revenue they protect.
GEO, generative engine optimisation, is the ongoing work of being cited by answer engines. The audit is where it starts: it measures where you stand today, in the answers and in the store, and ranks the fixes. The work that follows can be done by your team or by us.
An SEO audit looks at rankings in classic search results. This audit looks at answers: what ChatGPT, Perplexity, Gemini and Google’s AI answers say when your customers ask, which brands they name, and whether an AI agent can read your product data and buy. Some fixes overlap, like structured data and content crawlers can read; the questions being measured are different.
2 to 3 weeks, ending with a 90-day plan ranked by the revenue each fix protects.
We do not publish prices. After a 15-minute call, every project gets a written proposal with scope, timeline and a fixed price.
Start with the AuditNo, the audit works for any brand that sells online. This page is written for Shopify because the stores we build and operate run on it, and because Shopify has its own agentic features worth checking.
Yes. We design brands, stores and systems for companies in Europe, the US and the Gulf, from Lisbon.
Agent-Ready Audit · 2 to 3 weeks
Find out where your brand stands when customers ask AI, and what your store needs so AI agents can buy from it.
lucas@so-ma.studio · Lisbon