Fashion
Luxury and streetwear, with the access that comes from twelve years inside the industry.
Talent · Lisbon and Paris
Lucas Viegas
Creative director and content creator who makes fashion, travel and training campaigns, from the idea to the published video. Portuguese, he spent three years in Paris and came back to Lisbon.
Audience
Audience, read from the public profiles.
61.5K Instagram followers read on 20 Oct 2026 52.1K TikTok followers read on 20 Oct 2026 58.3K YouTube subscribers read on 20 Oct 2026 9,854 X followers read on 20 Oct 2026
4M likes on TikTok, across 303 videos. 1,114 posts on Instagram. Content in Portuguese and English.
Updated on 20 Oct 2026, from the public profiles.
Brands
Creator partnerships with
Every collab is a hit.
Case study
Louis Vuitton: the new sneakers, on video and in stills.
Lucas created a series of videos and posts with the brand’s new sneakers.
1.46M+views
200K+likes
2.4K+comments
10Kshares
After the campaign
More than twenty Instagram pages reposted the content, with over seven million followers between them. The reach kept climbing after the campaign ended.
1.5M+views on the reposts
107K+likes on the reposts
More published cases
Content
Four lanes, one audience.
Training
Running, training and recovery, for an audience that follows the numbers.
Travel
Where the work goes. Long haul, weekends and everything in between.
Everyday
Dinners, nights out and the city. The everyday people actually watch.
For brands and agencies
What you get and how it works.
Deliverables
- Branded video for Instagram and TikTok, from concept to final cut.
- Collab posts that also appear on the brand’s own account.
- Content for the brand’s channels and ads, with no posting on his profile.
- Stories, carousels and stills.
- Creative direction for campaigns and shoots.
- Events and appearances in Lisbon and Paris.
How it works
- The concept is approved before anything is filmed.
- Two rounds of revisions included.
- Organic usage included, with no time limit.
- Paid media rights and category exclusivity are quoted separately.
- Content stays live for at least twelve months.
- Final quote depends on scope, usage and exclusivity.
Background
From YouTube Partner at 16 to creative direction.
2012 YouTube Partner at 16. Nike, Saint Laurent and Vetements before turning 20.
2019 Master’s in Design Management at IADE, after a degree in Film.
Paris Three years in Paris as a content creator with Louis Vuitton and Balenciaga.
2020 Founds SO-MA in Lisbon. The online stores the agency builds and runs sell over €2M a year combined. See
Oct 2020 Joins Ultra Controlo, where he leads marketing at a 40-year-old medical gas company with customers in more than 80 countries. See
Late 2025 Creates TRINTA, the platform that reads public tenders from official sources every day and tells each company where it is worth bidding. See