press room3 studies and data pagesopen data

press · journalists and researchers

SO-MA press room.

SO-MA research on Portuguese online stores, with the figures, the method, the data and how to cite it.

Updated on 19 Oct 2026.

short answer · updated on 19 Oct 2026

In SO-MA’s press room, at so-ma.studio/en/press/. It holds the SO-MA Index 2026 (379 online stores of Portuguese brands measured with ten AI agent readiness checks), the accessibility study of Portuguese online stores (373 stores, nine automated checks) and the official e-commerce statistics for Portugal (in Portuguese), each with the key figures, the date, the method, the CSV and how to cite it. The press contact is lucas@so-ma.studio.

research and data

What we have published, with the figures.

Each study has its full method on the page, the data in a CSV file and a ready-to-copy citation.

Original research

SO-MA Index 2026: are Portuguese online stores ready for AI agents?

Published on 16 October 2026; updated on 19 October 2026

Key figures

215 of 379 stores are ready for AI agents (85 or more out of 100); median score 85.
230 of 379 stores publish an llms.txt (60.7%).
137 of 183 product pages carry price, currency and stock in structured data (74.9%).
2 of 379 stores block at least one AI crawler in robots.txt (0.5%).

Method, in two lines

The ten checks of SO-MA's public checker, with fixed weights, on 379 online stores of Portuguese brands: home page, robots.txt, sitemap, llms.txt and one product page, public pages only and respecting robots.txt.

Score from 0 to 100: ready from 85, partly ready from 60 to 84. SO-MA's own clients' stores were left out; the full method, with its corrections, is on the page.

How to cite

SO-MA Studio (2026). SO-MA Index 2026: are Portuguese online stores ready for AI agents? Measurement of 379 stores on 19 October 2026. https://so-ma.studio/en/portuguese-stores-ai-readiness-index/

Licence: CC BY 4.0

Read the study Download the CSV

Original research

SO-MA Study 2026: accessibility of Portuguese online stores

Published on 19 October 2026

Key figures

21 of 373 stores pass all nine automated accessibility checks on the home page; median score 90 out of 100.
269 of 373 stores have at least one link without a name on the home page (72.1%).
170 of 373 stores have form fields without a label (45.6%).
140 of 373 stores have images without alternative text (37.5%).

Method, in two lines

Nine automated accessibility checks (WCAG) on the home page HTML of 373 stores, the Index sample, with SO-MA's accessibility checker, respecting robots.txt.

They cover only part of the WCAG criteria and never prove that a store complies, or does not comply, with Decree-Law 82/2022.

How to cite

SO-MA Studio (2026). SO-MA Study 2026: accessibility of Portuguese online stores. Nine automated checks on the home page of 373 stores, on 19 October 2026. https://so-ma.studio/en/portuguese-online-stores-accessibility-study-2026/

Licence: CC BY 4.0

Read the study Download the CSV

Official figures gathered by SO-MA

E-commerce statistics for Portugal (2026) (in Portuguese)

Published on 19 October 2026

Key figures

49.6% of people aged 16 to 74 ordered online in the previous 3 months, in 2025 (INE); EU: 62.35% (Eurostat).
21.81% of enterprises with 10 or more people sold online in 2024 (EU: 23.59%).
E-commerce was 20.56% of those enterprises' turnover in 2024 (EU: 19.49%).
32.77% of web sales value went through marketplaces in 2024 (EU: 15.54%).

Method, in two lines

Figures read at the source on 19 October 2026, with the published decimals and the year they refer to (sources: INE, Eurostat, Banco de Portugal, European Commission, Directorate-General for Consumers (DGC) and SIBS, the company that runs MB WAY).

No estimates and no private sources that cannot be checked; each figure links to its source and states its licence.

How to cite

SO-MA Studio (2026). E-commerce statistics for Portugal (2026). Official figures from INE, Eurostat and the other sources listed, read on 19 October 2026. https://so-ma.studio/estatisticas-ecommerce-portugal/

Licence: CC BY 4.0 for the selection and wording; each figure under its source licence

See the figures Download the CSV

the agency

SO-MA in facts.

Only what is already published on the site. Not to be confused with other companies with similar names.

Name: SO-MA Studio, also SO-MA or SO-MA Studio Lisboa.
Who: Digital agency in Lisbon, Portugal, founded in 2020 by Lucas Viegas. Written SO-MA, with a hyphen; the official site is so-ma.studio.
Founder: Lucas Viegas.
Where: Lisbon and Paris.
What it does: Digital creative agency between Lisbon and Paris. We build and operate websites, Shopify stores and AI systems for companies that want the work done, not presented.
Shopify: Shopify Partners since 2020.
Figures: 40+ brands and companies served since 2020. The stores we build and operate sell €2M+ a year combined.
Site and profiles: https://so-ma.studio, Instagram @soma.lisboa, LinkedIn SO-MA Studio.

logo

Logo files.

The files the site uses, to download as they are.

contact

Press contact.

Data requests, interviews and questions about the studies, by email. lucas@so-ma.studio. Lucas Viegas, founder of SO-MA, Lisbon.

Press contact

frequently asked questions

Questions from journalists.

Answered in full.

Where are SO-MA’s studies and data for journalists?

Can I use the figures from SO-MA’s studies in an article?

Yes. The aggregated data of the SO-MA Index 2026 and of the accessibility study is public under a CC BY 4.0 licence: you can reproduce and quote it as long as you say it comes from SO-MA Studio and link to the study. Each study has a ready-to-copy citation and its full method on the page, with any corrections. The official figures gathered on the e-commerce statistics page (so-ma.studio/estatisticas-ecommerce-portugal/) come from INE, Eurostat, Banco de Portugal and the other sources listed: for those, cite the original source.

How do I contact SO-MA for press?

By email, at lucas@so-ma.studio, the address of Lucas Viegas, SO-MA’s founder. It is for data requests, interviews and questions about the studies. SO-MA is a digital agency in Lisbon, founded in 2020; it is written SO-MA, with a hyphen, and is not related to other companies with similar names.